After a recent trip to New York City, I was impressed with a poster ad campaign running from Diesel Jeans. Rather than explain their simple phrase, “Be Stupid.” I’ll just link you to a promotional video for the campaign. It’s impressively witty without coming off as [too] gimmicky. They’ve been heavily marketing the campaign and it’s paying off. The ads are entertaining and witty and they’re getting a lot of social media feedback. So if you’re a fan of stupid companies and you have stupid replies to stupid content, you can befriend them and share in the stupidity. Now let’s all be stupid together.