After a recent trip to New York City, I was impressed with a poster ad campaign running from Diesel Jeans. Rather than explain their simple phrase, “Be Stupid.” I’ll just link you to a promotional video for the campaign. It’s impressively witty without coming off as [too] gimmicky. They’ve been heavily marketing the campaign and it’s paying off. The ads are entertaining and witty and they’re getting a lot of social media feedback. So if you’re a fan of stupid companies and you have stupid replies to stupid content, you can befriend them and share in the stupidity. Now let’s all be stupid together.
It’s not the first time you’ve built a digital product. You know just how hard the process is – and how likely it is that