This is the strategic process of mapping out the actions, steps, and resources needed to accomplish specific product goals. Mapping business goals to specific time intervals sets guidance for the team to accomplish measurable improvements iteratively. Good roadmaps align teams toward a strategically advantageous sequence of milestones.
Digital products are for users and solving their pain-points and delivering on their needs is paramount. UX design focuses on the end-to-end user experience with a digital product. UI design focuses on the visual experience of a digital product, such as typefaces, colors, and animations.