Data Visualization: How One Company Used Smart Design And Visual Modeling To Increase Sales

Data Visualization: How One Company Used Smart Design And Visual Modeling To Increase Sales

The problem many of our clients face: you know precisely what data you need to see so that you can make better decisions. But, you don’t have an automated, visual tool to help you, your team, and your management see and act on that data.

Here’s where Boost Labs’ data visualization comes in.

To better analyze consumer demand patterns for sales of staterooms on the company’s cruise ships, a smart marketing executive in the hospitality industry had built himself a complex, manual data analytics tool in Excel. He challenged Boost Labs to build a more sophisticated, interactive, visual tool so that he and his team could quickly see which staterooms were selling faster – or not selling at all. To be successful, the data visualization tool must allow his team to see the data in real time, across all cruise ships and sail dates, and be easy enough to use so that his full team could participate in identifying and solving sales and marketing problems.

An example of the potential of the project: the marketing executive’s manual spreadsheet had already helped him identify that people were not buying staterooms near the back of the ship. The reason: the company’s website would error out when vacationers tried to buy those particular rooms.

The Boost Labs design team worked closely with the client to identify key variables, filters, and all critical inputs required to make the data visualization tool meet his needs. In less than three months, our team finished the first version: a fully functioning, interactive 3-D visualization of consumer demand patterns by ship, sail date, deck, stateroom, and more. Perhaps most important, it has the Boost Labs secret ingredient: it’s fun to use. Users love to jump in and rotate the 3-D ships or zoom in and out to see patterns.

Now, everyone on our client’s team has an immediate answer to which particular set of rooms aren’t selling quite as well as others. Because they like using the tool, they use it more often to identify potential problems and then find more ways to increase sales. And everyone saves time communicating the problem throughout the organization, as clever data visualization makes the problem easy to see and understand.

To give you an idea of the benefit of a data visualization tool, imagine a ship with 5,000 tickets for sale at a cost of around $1,500 per ticket, and that by solving just one barrier to sale, revenue could be increased by 5 – 10%. Across all ships. And all sail dates.

We’ll let you do the math. What we know: that’s a nice bump to any company’s bottom line.

Contact us to talk through how we might be able to help your sales and marketing teams identify and solve problems faster to increase revenue today.

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