These days, choosing the right company/individual to buy from is a difficult choice. You obviously want someone who can do the job and do it better than anyone else. But the big question is, how do you show the world that you are very knowledgeable and are able to get the job done right? Most of you already know this, but for those that don’t… ANSWER = Publish Articles Online. Of course there are other ways you can share your knowledge, but from past experience, answering common questions that most of your potential clients have through an article really helps boost company creditability.
Why is company creditability so important? It’s all about trust. Clients need to trust in your ability and dedicating time to really pour all that expertise into an article can really go a long way. Creditability through articles can work with most industries. As an example, one of our clients has a dermatologist practice in Maryland and has a great reputation for being a good doctor. Recently we suggested that he write a couple of articles on skin care related topics to provide information that he would normally provide to his patients, for others to see. Here are the two articles:
1. Top 10 Things To Know About Acne – Written By: Dr. Norman Lockshin and Dr. Ben Lockshin
What causes acne?Acne is a hormonally driven condition that results in clogging of the pores causing the formation of open and closed comedones (blackheads and whiteheads). This occlusion causes a backup of sebum, which can lead to inflammatory papules and cysts.
2. Sunscreens – Written By: Dr. Norman Lockshin and Dr. Ben Lockshin
Since the 1970’s, sunscreens have evolved into products that at first were intended to help people avoid painful sunburns and later found to be important in the prevention of skin cancers as well as avoiding premature wrinkling and skin pigmentation.
Both examples show the importance of how simple informative articles can really provide value to others who weren’t patients to begin with. As the articles gain more PR value within the search engines, potential patients looking for answers online for any one of those topics above may stumble upon the articles and realize that this doctor is knowledgeable about the specific topic. This helps the doctor earn the potential patients trust and may motivate the patient to choose the doctor for future needs.
Of course specific rules (especially the legal kind) need to be thought through before writing articles about specific topics. Also you never want to provide misleading information because at the end of the day you want to be as transparent as possible. Do it right and you can find yourself in a win-win situation for your business and your clients.