As a digital product owner, you are always looking for ways to improve your product. You want to make sure that your product is easy to use, has a great design, and is packed with features that your users will love. But what about the data that powers your product?
Are you making the most of your data analytics? Is your audience able to take action on this data? And more importantly, are you matching your data analytics or embedded analytics with the cognitive expectations of your audience? Let’s take a look at how to do just that!
What are Cognitive Expectations?
Cognitive expectations are the mental models that people use to understand and interact with the world around them. In other words, they are the “rules” that our brain uses to make sense of the information that we take in.
These rules are often unconscious and can vary from person to person. For example, some people might have a cognitive expectation that all websites should be easy to use, while others might not care about that as long as the website contains the information they’re looking for.
As a digital product owner, it’s important to understand the cognitive expectations of your audience so that you can match your data analytics or embedded analytics with those expectations. Doing so will make it easier for your users to understand and use your product.
How to Match Your Data Analytics with Your Audience’s Cognitive Expectations
Through data analytics consulting, we have compiled a list of a few key things that you can do to match your data analytics or embedded analytics with the cognitive expectations of your audience:
1. Use familiar terms and concepts
2. Organize information in a way that makes sense
3. Use visuals to communicate information clearly
4. Provide explanations when needed
5. Allow users to customize their experience
By following these tips, you can make sure that your data analytics are working for you and your audience. Keep these tips in mind as you continue developing your product!
Data analytics or embedded analytics that power the product is often overlooked. As a digital product owner, it’s important to make sure that you’re matching your data analytics or embedded analytics with the cognitive expectations of your audience. Doing so will make it easier for users to understand and use your product. Keep these tips in mind as you continue developing your product!