Video games are a fun way to pass the time. But brushing them off as kids’ toys means you’re missing out on incredible business opportunities. Video games and online gaming have more to offer than just entertainment.
The video game industry is a veritable data giant worth more than $100 billion last year alone. With an industry this big, there are countless untouched opportunities. With the rise of online gaming and streaming, there’s a non-stop wave of infinite data. All that data is very, very precious. Video games are popular already, but there gamer population is growing.Smart phone apps are a regular part of our day, and mobile game apps are a big part of our entertainment. Things like eSports, competitive online gaming, is on par with major sports events, drawing in viewers and fans. eSports alone has grown into a multi million dollar industry slated for further growth and business opportunities. Despite the amazing profitability, there’s room to grow.
A Growing Audience
The gaming community is made of 1.2 billion people worldwide. That’s a whole lot of data from men, women, and children of almost all ages. Think about all the possible cross-marketing data subsets there are to find. We already know how valuable user data is, so think about how explosively valuable applied data would be. It’s not just video games companies that can benefit from their gamers. Think about millions of viewers seeing your ad or product on the screen. Or finding a niche market that can be utilized for your business. There’s no shortage of data and few collaborations beyond the obvious. Like most digital data, all that user data remains untouched. A deep analysis of this data can reveal brand new insights for business.
Business Opportunities with Video Games
Advertising in eSports is growing and it’s largely untapped. For sponsors, advertisers, and video game companies, the eSports audience are potential customers just waiting to engage. Some big name companies, like Red Bull and Mountain Dew, have already begun to sponsor leagues and teams, much like they would sporting events and athletes (which many gamers are also fans of). Gamer fans can be just about anyone, even famous chefs. And it’s an easy opportunity to be a part of a relevant, growing market beyond advertising. Fans have created life outside of gaming with cosplay, panels, videos, merchandise, and more. It’s all game centric, but they delve into different industries. Think about the tech support and computer parts that go into building someone’s personal game station. Or textiles and craft supplies that cosplayers need. Food services and tech companies frequently partner with events to feed the hungry audience. And a webcam doesn’t always cut it when your streaming for donations. Even a clean energy suppliers and wall decals can get in on the action.
Maybe video games aren’t your thing, but that doesn’t mean you can’t be a part of the industry. See what the data uncovers.