![Different designs on a backpack made by eastpak art studio](https://boostlabs.com/wp-content/uploads/2023/03/Eastpak-Launches-Artist-Studio-Backpacks-2012-1-1024x642.jpg)
If you’re into cool web marketing and advertising campaigns, check out Eastpak’s new campaign, I AM THE BAG. I could explain it and maybe talk about the value of its viral content and young hearted flare, but I think I’ll just let the ads do themselves justice. Go check it out and make sure you’re ready to be confused.