Eastpak Backpacks is trying something, eh, new.

Eastpak Backpacks is trying something, eh, new.

If you’re into cool web marketing and advertising campaigns, check out Eastpak’s new campaign, I AM THE BAG. I could explain it and maybe talk about the value of its viral content and young hearted flare, but I think I’ll just let the ads do themselves justice. Go check it out and make sure you’re ready to be confused.

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