Phalanx

Making Commercial Real-Estate Easy

Demand and opportunity are driven by many factors, including competition, talent, infrastructure, traffic, etc. Boost Labs interviewed stakeholders and customers to understand the various paths toward proving opportunities for commercial investment. Boost Labs was tasked with designing an application geared for property owners and investors to quickly define and visualize options across markets with a fun and intuitive user experience. This is how we achieved it…

commercial real
user personas

The Audience

Boost Labs begins by understanding the target audience, their needs and pain points, preferred technologies, desired outcomes, and motivations. Creating four user personas to define the target audience of this product, which are categorized into two groups. This research paints a picture from which our team can empathize and make critical decisions that always benefit the user.

 

User Journey

As the Boost Labs team empathizes with the target audience, we work backward from the desired outcome to identify all the steps and inputs needed to reach that outcome. For this project, we identified seven main categories of possible inputs and then focused on how to make those seven input categories as intuitive yet rich with capability as possible.

user journey
wireframes

Wireframes

Iterative wireframes and low-fidelity mockup designs are pivotal steps in the design process toward a well-thought-out intuitive application design. These summarize the business needs, data stories, and features that define development-ready designs. This step requires curiosity, creativity, and a desire to explore new ideas, capturing iterative stakeholder and user feedback to ensure wireframes evolve into functional designs which are cohesive and delight users. Not every wireframe evolves into the next stage of the product, but those that do undergo tweaks and improvements until it is customer ready.

Game Changing
User Experience

The outcome of our 3-month product design workshop is a user experience and user interfaces to allow seamless navigation workflows between markets, ZIP codes, and individual properties to understand differentiators and visualize relative demand for healthcare services. The ability to easily define and overlay market demand, competition saturation, and up-to-date listings make this tool stand out from the competition.

laptop application

"This has been a massively beneficial partnership"

– client testimonial

Instant Report Generation

Functionality to view up-to-date data and also export it as a .PDF, .PPT, .XLS, or .CSV is essential for many data-driven products. Designed to allow investors, brokers, and occupiers quick access to present compelling support data to clients, teams, and across organizations. Reports were designed to be hierarchical, provide context, and rank relevant listings, all based on customizable criteria.

market report